Computer Class August 31

Market Segmentation

Market Segmentation - Handout



Market Research : Survey Question Types
Survey Questions and Answer Types




1 How should USP relate your company with your opposition?

2 What will it offer your “end user”?


3 What four questions does Neptunus ask to determine USP?

4 What is Neptunus`s problem with citing “great customer service” as your USP?

5 What are the USPs of the Town Planner Calender?

USPAnalysisWorksheet